Beyond Business: Building Industry Friendships
Dear Valued Partners,
In our industry, relationships that begin as business partnerships often evolve into meaningful long-term connections. Today, we’d like to share a story that perfectly captures this spirit, while looking ahead to opportunities where we can strengthen these bonds further.
The Power of Industry Relationships
This past December, our Sales Manager at Sigma Bulgaria, Radostina Saenko, experienced firsthand how business partnerships transform into genuine friendships. During visits to Rokitnovskiy, PESKOVSKIY, Bio med sklo, and KOSTOPOL, she witnessed not only the dedication of glass industry professionals but also experienced extraordinary hospitality that went far beyond typical business interactions.
“What struck me most was the incredible resilience I witnessed,” Radostina shared in a recent video. “These people aren’t just focused on production – they’re committed to excellence despite challenging circumstances. The warmth with which they welcomed us into their facilities and homes left a lasting impression.”

Looking Forward to Connecting with You
In the spirit of fostering these valuable relationships, we’re excited to announce our upcoming opportunities to meet:
- Glassman Europe – Join us at Booth J18 in Istanbul, Turkey (May 14-15, 2025)
- China Glass 2025 – Visit us at the China International Exhibition Center (Shunyi Hall) in Beijing (May 26-29, 2025)
We invite you to watch Radostina’s full reflection on our LinkedIn page, and we hope to create similarly meaningful connections with you at these upcoming events.
Building Lasting Partnerships
These exhibitions are more than just industry events – they’re opportunities to transform business relationships into the kind of enduring partnerships that Radostina experienced. We look forward to not only sharing our latest innovations but also to strengthening the personal connections that make our industry truly special.
Best regards, The SIGMA Team